Tech-Speak Demystified! – Glossary of Terms

Always felt like you needed to know a little more about the language of technology? Want an inside look at the jargon thrown around by the computer geeks in the Sushi tech centre? Look no further than our Tech-Speak Fact Sheet which provides you with all the info you need to talk techno with the best of them.

Fact Sheet – Tech-Speak Demystified! A Glossary of Terms.

Content Management System

What is a CMS?

CMS stands for Content Management System. A CMS makes it easy for an everyday user to easily update their own website’s content. Each CMS program is different. Some are easier than others to manage and some will allow full access to change everything on the website. However, most will only allow content updates, not major changes, so that the build of the website can’t be stuffed up accidentally! News pages, price lists and blogs are examples of content that is often managed by a CMS. Your web design company will always be able to update anything that can’t be changed through the CMS system.

Domain Name System

What is a Domain Name?

A domain name is a unique name that identifies where we can find someone’s website. Also known as a web address, website URL or webpage name :) This domain name is typically identified with the name of a business or it can also be a name of a person, community group or club, location or hobby – whatever you choose.

What does DNS stand for?

DNS stands for Domain Name System.

This is what links the domain (web address in letters we can understand) to the IP address (where the website is sitting and in numbers computers understand). If you’ve registered your domain and your website is ready to go live, the web system administrator will want to change the settings on your domain DNS. This will point the domain to the correct web address so your website can be seen.

 Uniform Resource Locator


URL stands for Uniform Resource Locator.

This the address used to locate a website, also referred to as a domain or web address. This is in the form of a text name that users can remember, such as The DNS (Domain Name Service) will convert this URL into an IP address.

IP Address or IP Number

IP stands for Internet Protocol. The IP Address or IP Number is a unique number that the internet uses to identify the location of a website. This IP address is actually a number but these numbers are most often associated with an easy-to-remember text address such as

In summary, the URL = the web address you and I will remember, IP address = the web address computers and routers will remember and DNS = the bit that translates the two!

File Transfer Protocol

What does FTP mean?

FTP stands for File Transfer Protocol: This is how we exchanged files in the old days before web browsers. FTP is still used widely today as a fast method of moving files between different internet sites. For example, sometimes email systems don’t allow you to send big files as an attachment, so you will need to use an FTP service to allow you to do this. Dropbox is a well-known example of an FTP service.

 Hypertext Markup Language

What is HTML?

HTML stands for Hypertext Markup Language.

This is the basic programming language used to create documents for the internet. The earliest web browsers were built in basic HTML and nothing else; they were static sites and seem quite primitive by today’s standards. We’ve come a long way since those early days but you’ll still see a lot of websites built in straight HTML today. Modern websites make use of many other programming languages to create richer websites. Today’s websites should be more dynamic and interesting to look at and allow for greater viewer interaction and involvement.

Hyperlink, Hypertext link or Link

A Hyperlink is text on a website that, when clicked, takes you onto another location, another page or another website. Links can also be in a form of buttons, images, and videos which when clicked, perform a set of actions.


This stands for Hypertext Preprocessor. This is one of the world’s most popular scripting languages for website development. PHP is used to enhance webpages that HTML (the basic language of web documents) can’t achieve on its own. PHP is powerful, it allows the web developer to create dynamic applications on your website and is the language used to ‘talk’ to the databases and display the data on a website.

Really Simple Syndication


Really Simple Syndication. This is a system of publishing frequently updated web content. You can do this by adding an RSS feed to your website. In this way you can give your viewers fresh and new content, such as by delivering updates to them automatically by email.


Secure Socket Layer. This is a protocol designed to enable encrypted, authenticated communications across the Internet. In other words, it allows information to be transferred in a very secure manner over the web. Shopping cart sites or websites featuring highly sensitive transfer of information should always ensure they have an SSL certificate in place for their website.


User Acceptance Testing. This is a big stage in the web design process – this is when your website has been built, has been tested by the web builder and is ready for your review! The UAT phase is about you testing your website completely from a user’s perspective, to ensure that the website is good to go and can be made live.

Do you have a tech-speak term you’d like us to explain? Let us know!

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Trish Tricia


What I love most about Sushi is the collection of clever people we’ve been able to put together to be able to take on the really complex projects other web companies can’t!

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Our ability to deliver leading edge, complex online systems at world-competitive value is what Sushi Digital does so well.

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Client Services

I love working with the range of clients that we have, as their client services point of contact, I really get to know their project and can help with the ongoing updates.

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I learn something new everyday at Sushi! Impressed by the cleverness of our designers and developers, and the quality of the smart companies that partner with us, it’s a young and young-at-heart company that’s such a dynamic environment to work in!

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Sushi’s a fun place to work, the guys really love what they do and get the biggest kicks out of solving the tough problems.


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