Frequently Ask Questions (FAQs)

Frequently Asked Questions (FAQs) about Sushi Digital Website Development

How quickly can you build a website?

Sushi Digital design and build custom websites really quickly! Our team of web designers and developers get onto each project without delay and we have a large pool of resources (over 40 in our team!) who are ready and eager to get websites out quickly and to great quality. We design, build and test custom business card websites in 2 days, full one page websites in 2 weeks and full multi-page websites in as little as 3-4 weeks – including all content loading! No more going live with dummy content and images! Give us a shout to find out just how quick and painless it is to get your business website up and LIVE! hello@sushidigital.com.au

What web browsers do you test your websites on?

Our Testing and QA Team are constantly updating their test plans! We aim to test our websites for consistency and errors across these major browsers:

  • Chrome 25.0.x
  • Firefox 19.0
  • Internet Explorer (IE) 9 and 8
  • Safari 5.1.7
  • iPad Safari
  • iPad Chrome
  • iPhone Safari
  • Safari for Mac

Why use WordPress as a CMS?

Sushi Digital uses a number of CMS solutions depending on the business and application. One of our most popular CMS’ is built with WordPress. We love it because it’s easy to use for our clients, it’s infinitely customisable by our gun developers, it’s for open source web design projects so its FREE and well supported with an enormous community of developers constantly improving and creating features all around the world. It’s super easy to manage your website with one of our custom WordPress CMS’, contact us to find out just how simple it is: hello@sushidigital.com.au

What platforms and technologies do you use?

Our open source web development team build websites to the latest and greatest web standards. If you really want to know, most of our projects are built using:

  • Web 2.0
  • HTML 5
  • CSS 3
  • Adobe Dreamweaver
  • Adobe Photoshop CS5
  • AJAX / Javascript / jQuery
  • PHP / MySQL
  • JSON / XML
  • Xampp

Frequently Asked Questions (FAQs) for Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

What is SEO and SEM?

SEO stands for “Search Engine Optimisation”. It’s the ‘science’ of trying to affect website visibility with search engines so your website is promoted up the search engine rankings. There are a couple of ways to achieve this – Organically or Unpaid, or through Paid advertising. Organically/unpaid refers to search results that are achieved without the website owners paying any money to advertise their website and improve rankings. This is the best way to rank on the search engine and the formula for how a search engine ranks you is a closely guarded secret. What we know is that search engines rank on relevance so the more relevant and fresh content you have on your website, the higher up you’ll rank! At Sushi Digital, we really love this idea because a website after all, is more than just a marketing tool – it should provide useful information to its intended audience!

SEM stands for “Search Engine Marketing”. It’s a form of internet or digital marketing that involves the promotion of websites by increasing their visibility through paid means such as advertising, Google Ads, PPC listings (Pay Per Click), optimisation of website and other website advertising.

How do I get listed on Google and the other search engines?

First thing you need is a website! Once you have that sorted, you need to make sure that your website’s code allows for search engine bots (Google’s is called Googlebot) to crawl, follow and index your website. If you’re unsure if your settings are allowing this, send us your website address and we’ll check it for you.

Step two, you’ll then want to make sure your site is verified with the major search engines webmasters!

Step three, submit your website to the major search engines directly to ensure they see your website :) If you have any questions at all, give us a shout: hello@sushidigital.com.au

Why do I need to do SEO for my website?

At Sushi Digital, we believe that a well built open source website shouldn’t need additional SEO marketing dollars spent on it. We build our sites optimised for search engines with the right key terms already included in the content and back end. Once you have your shiny new website up and live to the world, you’ll want to market this! SEO and other web marketing, email marketing, print marketing to drive awareness of your website are all tools to help drive traffic to your website. Why drive traffic? You want to convert this traffic into SALES! SEO is just one marketing tool to increase traffic to your website. Design your website well, add fresh new content regularly, keep the information relevant and you’ll be doing your own SEO without needing additional help. If you’re in a hotly contested industry, you may need to budget for SEO and SEM services to compete with the other businesses in your industry already doing this. Give us a hoy to discuss what you’re wanting for your business website and we’ll be able to give you the low down of the web marketing programmes you’ll need to drive more traffic to your website and get it up the search engine rankings: hello@sushidigital.com.au

Is it true that you can 'hide' key terms in the code so my site will rank higher?

Ah we get this A LOT! Back in the dark old days, web programmers use to hide code and text to trick search engines into thinking their website was relevant. Flooding keywords repeatedly in the background, hiding key terms by using font colours the same as the background so it’s invisible or near invisible were all common practices back in the very old days. I remember this in the late 90s! What’s most surprising is I’m still seeing it being done today! It’s a definite NO-NO and you’ll be in the bad books of any of the major search engines. Don’t take my word for it, check it out yourself: Webmasters Guidelines

What does 'on-page' SEO mean?

‘On-page SEO’ is Search Engine Optimisation strategies made to the website to make it as search engine friendly as possible. SEO on-page elements include title tags, image attributes, heading tags, content and meta descriptions are all examples of on-page SEO features. Your website designing company in Australia should do this as part of their build of your website but many do not. Insist on this as you’ll be able to affect content but many of these elements are only editable by the web developer. Many open source website builder will charge extra for this service so be aware of it when you’re shopping around. Sushi Digital websites are built to be as SEO friendly as possible and we work with our clients to ensure we understand the key terms they’re trying to reach so that their website and content are really geared towards those key terms. Contact us today to find out more.

What kind of activities do you do for 'off-page SEO'?

There are a lot of different activities that fall into category of off-page SEO. For the most part, anyone considering putting together an SEO programme will include the following activities:

  • Local Listing (Google local, Bing local, Yahoo local, Yellow pages, Truelocal directory, Bloo directory etc.)
  • Social Media Optimisation, integrating your website to social media sites such as Facebook, LinkedIn, Twitter, Pintrest, YouTube, FourSquare etc.
  • Article Submission, publishing relevant and useful articles related to your topic or industry to websites that promote online articles
  • Press releases, have something cool to announce? Send out a press release that can be submitted online
  • Social bookmarking
  • Web 2.0 blog site submission
  • Directory submission

and many more ideas! Contact us to get your SEO campaign off to a great start: hello@sushidigital.com.au

How do you track the effectiveness of SEO?

You can track how effective your SEO campaign is by checking your website’s traffic stats, looking at how your website’s search engine ranking is fairing, analysing the conversion numbers coming from your website! See us for more details on how you can do this, the more knowledge you have, the greater the result! Drop us a line: hello@sushidigital.com.au

Can I have a bunch of different domain names and add the same website on each of them?

Not unless you want to be penalised! And who wants that?! Duplicate sites, mirrored sites and funky stuff that try to lure viewers but take them elsewhere is not only seriously uncool, it is another strict no-no and unacceptable, check out the Google Webmaster’s Guidelines for more info.

What you can legitimately do is have another web address that points to your main site through what is called a ’301 redirect’ and this is OK and the only way around this. If you’ve changed your business name, have a new domain, set up a more SEO-friendly domain name, that’s cool – just get your sys admin to set up a 301 redirect so its done properly. Questions or need this done? Speak to one of our tech nerds and they’ll be able to set this up in a flash: hello@sushidigital.com.au

How do I get on a Google map?

You can go directly to Google Marker to add a new marker for a place (e.g. your business, your house, club, school etc.) or submit your business in Google Places. Once the good staff at Google approve your listing, it will automatically show in Google map, voila!

What do I need to set up a Google+ account for my business?

Glad you asked, this is seriously cool! First, you need to create a Google account. If you already have an account, follow these instructions:

  1. Click the drop-down icon in your Gmail profile located at right top of your screen
  2. Click View profile, you will be redirected to the plus.google.com page
  3. On the left side of your profile page, you’ll see icon go to more > pages
  4. On the page dashboard screen, in the upper right corner click “CREATE NEW PAGE”
  5. That’s it! Just follow the instruction once you click the Create new page, easy peasy!

 

Frequently Asked Questions (FAQs) for Website and Graphic Design

What print and digital formats can you provide me if I get a logo made?

For print, we can provide a high resolution CMYK logo in PNG,JPEG,EPS, PDF and AI file formats.

For digital design work, we can provide a high resolution RGB logo in PNG,JPEG,EPS, PDF and AI.Contact our creative team for more info: hello@sushidigital.com.au

What does a logo design involve?

Our Sushi Digital Logo Design projects involve the following stages:

  1. Clients complete a design brief to give us an idea of what the company is about, what they’d like to achieve and the message sought
  2. Our Creative Team sit together to go through the design brief
  3. The graphic designers in Perth will brainstorm and plan the project
  4. High level ideas are sketched, conceptualised & mind mapped
  5. We then firm up the designs using Adobe Illustrator
  6. We send the designs to the client for feedback and approval
  7. Our lovely clients review the designs and provide feedback, we can do the feedback-review loop a number of times until our client is wrapped with the end result
  8. Once approved, we supply the logo design in the print and digital formats required

What will I need to provide for a logo design?

You need to provide the design brief for the logo and any marketing materials, corporate or branding identity info you may already have. Through this we can carefully study and come up with the best logo design for your business! We need to know the nature of your business, the target audience, corporate colours/symbols, look and feel, do’s and don’ts and other information that can help us design the right logo for your business/company. Speak to our Creative Team to get your logo design underway: hello@sushidigital.com.au

What's the difference between a print logo and a web logo?

A print logo uses a CMYK colour model. CMYK is typically the preferred format and is commonly used by your local print shop. C (Cyan), (M) (Magenta), Y (Yellow) and K (Black) are the standard ink colours print shops mix together to print your logo for business cards and other marketing materials.

A web logo uses an RGB color model to be viewed on our computer monitors. R (Red), G (Green) and B (Blue) are the colours the monitor mixes to display colours on screen.

Can you do banner advertising to put on websites?

Absolutely! We can create custom static and animated banners for digital advertising.

Will my logo or graphic design be scalable?

Yes, we design your logo as purely vector so you can scale it as much as you wish whilst retaining perfect quality. Just let us know and we’ll provide the vector files to you.

Frequently Asked Questions (FAQs) for General Tech Support

I'd like to purchase a .com.au domain, what do I need to provide to register it?

If you want to register an Australian Domain Name (such as yourbusinessname.com.au or yourbusinessname.net.au), the following requirements will apply:

  • you must be an Australian registered company, or business with a registered business number (ABN, BRN, BN, CN etc.), and
  • the domain name you order should have a solid relationship to the business it represents

Contact us for all your domain requirements, our domains are just $25/yr and include all the web systems admin you need to set up hosting, redirections, email etc.: hello@sushidigital.com.au

I need to edit something on my website but I don't have access to the Content Management System (CMS), what can I do?

You can first of all retrieve your lost password through the forgotten password link feature on your website. Go to your admin panel (http://yourdomain.com.au/wp-admin), click on the forgot password link, enter your email address and a new password will be sent once you’ve been confirmed. If you’re still having trouble, contact our friendly Tech Support at support@sushidigital.com.au to sort it out for you!

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Trish Tricia

Director

What I love most about Sushi is the collection of clever people we’ve been able to put together to be able to take on the really complex projects other web companies can’t!

Milko Radotic Milko

Director

Our ability to deliver leading edge, complex online systems at world-competitive value is what Sushi Digital does so well.

Lisa Lisa

Client Services

I love working with the range of clients that we have, as their client services point of contact, I really get to know their project and can help with the ongoing updates.

Nadene Nadene

Client Services

I learn something new everyday at Sushi! Impressed by the cleverness of our designers and developers, and the quality of the smart companies that partner with us, it’s a young and young-at-heart company that’s such a dynamic environment to work in!

Stuart Stuart

Director

Sushi’s a fun place to work, the guys really love what they do and get the biggest kicks out of solving the tough problems.

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Get in touch

We love meeting exciting and ambitious people with a passion for their business. Working out the best ways to help you market your business and creating a custom solution for you is what we're passionate about. So get in touch, we'd love to hear from you!

1300 301 988

Suite 5/531 Hay St Subiaco WA 6008

hello@sushidigital.com.au

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