How can I track the effectiveness of SEO? Get Google Analytics for free!

The good news is that there are extremely sophisticated ways of measuring your SEO – by analysing your web traffic – that are free and simple to use.

Web traffic is simply a way of describing the people who visit your site.

You can determine how many visitors your site had, what pages they looked at the most, how long they looked at them for and where they came from.

This is valuable information to help you determine what is working, and not working, in your SEO strategy.

In fact, when it comes to web traffic, problems most often arise not due to a shortage of statistics, but because of an information overload!

The best place to start tracking your website statistics is with Google Analytics. It’s comprehensive, easy to use and best of all, it’s free.

To get Google Analytics for your website, follow these three simple steps:

1.    Head over to and click on “Access Google Analytics” in the top right hand corner,

2.   Click on “Sign Up”

3.   You’re in! Now you need to follow the steps and you’re on the way!

One important point to remember is that a small piece of code needs to be added to your website before Analytics will work. This may sound intimidating, but it’s really not! The sign-up process takes you through it step by step. The more knowledge you have, the greater the result!

And of course if it all looks too hard, then give us a call at Sushi Digital. That’s what we’re here for!

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What I love most about Sushi is the collection of clever people we’ve been able to put together to be able to take on the really complex projects other web companies can’t!

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I learn something new everyday at Sushi! Impressed by the cleverness of our designers and developers, and the quality of the smart companies that partner with us, it’s a young and young-at-heart company that’s such a dynamic environment to work in!

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Sushi’s a fun place to work, the guys really love what they do and get the biggest kicks out of solving the tough problems.


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